Communication

The Power of Culture Change

Part III in a series. Read part II, The Power of Engaging, Empowering Internal Communications. Culture assessment: taking an in-depth look at how individuals, teams, and leaders view behavioral norms and identify talent strengths and weaknesses, along with employee expectations, engagement, and communication through surveys, focus groups, and interviews. Most leaders recognize that their organizational …

The Power of Culture Change Read More »

The power of engaging, empowering internal communications

Part II in a series. Read part I, The Foundation for a Fresh Start in 2021. Culture assessment: taking an in-depth look at how individuals, teams, and leaders view behavioral norms and identify talent strengths and weaknesses, along with employee expectations, engagement, and communication through surveys, focus groups, and interviews. It’s a new year. To …

The power of engaging, empowering internal communications Read More »

Promoting the Product

The best campaigns convince the customer that their purchase will make them feel the way that they wanted to feel. Why? People don’t buy features or benefits. They buy emotions. As marketers, we’re often confronted with the challenge of communicating a list of benefits to the consumer. Product pages have to talk about the product, …

Promoting the Product Read More »

The Reason I Chose My Business Partners

As a serial entrepreneur, I believe there are 3 critical considerations for choosing business partners. #1 Trust. Bottom line, do you trust this person with your personal bank account? If you say “no,” think twice. #2 Varied strengths. Entrepreneurs may have a number of strengths – sales, expertise, creativity, network, execution, vision, and more. Make …

The Reason I Chose My Business Partners Read More »