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Month: January 2021

Promoting the Product

The best campaigns convince the customer that their purchase will make them feel the way that they wanted to feel. Why? People don’t buy features or benefits. They buy emotions. As marketers, we’re often confronted with the challenge of communicating a list of benefits to the consumer. Product pages have to talk about the product, …

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2021 Calendar

The Foundation for a Fresh Start in 2021

As we look at the clean calendar page that is January 2021, we’re coming to terms with lessons learned from the dumpster fire of 2020.  Last year’s unprecedented change — the upheaval of work norms, an overdue focus on social justice, economic stresses, the travel shutdown, Covid-19 – spurred many “aha” moments. Organizations saw everything …

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When To Implement Learning And Development Into Your Company

No Learning and Development? No way! This is a critical department within our organization to engage, grow, development and retain employees! Whether you’re a start-up with five employees, or a 5000-person company that’s been around for 50 years, it’s important to implement an L&D strategy. There are so many different types of learning and development …

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