Michael Saterman

Are You Measuring the Diversity of Your Organization?

How can a company increase diversity and inclusion in the workforce? Focus on goals. Some great goals worth considering include: ♦ Diversity Goal at Interview Stage ♦ Diversity of Candidates ♦ Diversity of Hires ♦ Percent of Women Hired in Technical Roles ♦ Leadership ♦ DEIB Training and Goals ♦ Supplier Diversity Program ♦ Creating …

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Diverse Voices: Yulkendy Valdez

Saterman Connect is a close-knit team of collaborators who apply their diverse backgrounds and skill sets to deliver powerful, creative, expectation-exceeding solutions. We’re proud to introduce them to you in this series of dialogues. Our first conversation is with Yulkendy Valdez, CEO and co-founder of Forefront. We love Forefront’s passion for millennials and Gen Z, …

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The Power of Culture Change

Part III in a series. Read part II, The Power of Engaging, Empowering Internal Communications. Culture assessment: taking an in-depth look at how individuals, teams, and leaders view behavioral norms and identify talent strengths and weaknesses, along with employee expectations, engagement, and communication through surveys, focus groups, and interviews. Most leaders recognize that their organizational …

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The power of engaging, empowering internal communications

Part II in a series. Read part I, The Foundation for a Fresh Start in 2021. Culture assessment: taking an in-depth look at how individuals, teams, and leaders view behavioral norms and identify talent strengths and weaknesses, along with employee expectations, engagement, and communication through surveys, focus groups, and interviews. It’s a new year. To …

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Promoting the Product

The best campaigns convince the customer that their purchase will make them feel the way that they wanted to feel. Why? People don’t buy features or benefits. They buy emotions. As marketers, we’re often confronted with the challenge of communicating a list of benefits to the consumer. Product pages have to talk about the product, …

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