Saterman Connect is a close-knit team of collaborators who apply their diverse backgrounds and skill sets to deliver powerful, creative, expectation-exceeding solutions. We’re proud to introduce them to you in this series of dialogues. Our first conversation is with Yulkendy Valdez, CEO and co-founder of Forefront. We love Forefront’s passion for millennials and Gen Z, …
The consumer journey is nonlinear. They don’t always learn about your business from an ad or a post. Consumers may become aware from a conversation, an influencer, and your work with a social cause. Fewer and fewer consumers trust brands — and even fewer are brand-loyal. That leaves brands both big and small with no …
Part III in a series. Read part II, The Power of Engaging, Empowering Internal Communications. Culture assessment: taking an in-depth look at how individuals, teams, and leaders view behavioral norms and identify talent strengths and weaknesses, along with employee expectations, engagement, and communication through surveys, focus groups, and interviews. Most leaders recognize that their organizational …
Part II in a series. Read part I, The Foundation for a Fresh Start in 2021. Culture assessment: taking an in-depth look at how individuals, teams, and leaders view behavioral norms and identify talent strengths and weaknesses, along with employee expectations, engagement, and communication through surveys, focus groups, and interviews. It’s a new year. To …
The power of engaging, empowering internal communications Read More »
As we approach the end of a very tough year, we can expect a new round of business successes, failures, and realignments. Layoff are painful and many companies make matters worse by handling them poorly. In the process of trying to do everything “right,” some managers forget to be human. It’s amazing how often people …
If You Have to Reduce Your Workforce, Do It Right Read More »
The pandemic has forced companies to use technology that they may not have used before, or used sporadically. This is thinking outside-the-box. This is being creative and innovative in ways in which we can connect and engage our employees, our customer, our vendors, and our colleagues. Can you image life now without Zoom or Teams? …
The best campaigns convince the customer that their purchase will make them feel the way that they wanted to feel. Why? People don’t buy features or benefits. They buy emotions. As marketers, we’re often confronted with the challenge of communicating a list of benefits to the consumer. Product pages have to talk about the product, …
TRUTH! In every conversation, are your colleagues speaking their truth? In a business organization, authenticity ignites human connection. Listening for the human moments, the social cues take effort and concentration. Is your colleague guarded or vulnurable? Direct or evasive? Ask questions to learn more. Is there new information or a perspective that you should consider? …
Segmenting by demographic – age, gender, income, location – is simple and feels clean, but it’s limiting. As a result, you have a very hazy outline of your audience. Sure, you understand their challenges, but do not know where to find them, what moves them to action. And why they do what they do. Psychographics …
As a serial entrepreneur, I believe there are 3 critical considerations for choosing business partners. #1 Trust. Bottom line, do you trust this person with your personal bank account? If you say “no,” think twice. #2 Varied strengths. Entrepreneurs may have a number of strengths – sales, expertise, creativity, network, execution, vision, and more. Make …
