Communication

Promoting the Product

The best campaigns convince the customer that their purchase will make them feel the way that they wanted to feel. Why? People don’t buy features or benefits. They buy emotions. As marketers, we’re often confronted with the challenge of communicating a list of benefits to the consumer. Product pages have to talk about the product, …

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The Reason I Chose My Business Partners

As a serial entrepreneur, I believe there are 3 critical considerations for choosing business partners. #1 Trust. Bottom line, do you trust this person with your personal bank account? If you say “no,” think twice. #2 Varied strengths. Entrepreneurs may have a number of strengths – sales, expertise, creativity, network, execution, vision, and more. Make …

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One Reason For Your Company’s Morale Issues

I’m sometimes surprised when leaders, managers, and co-workers treat each other as if they are the competition. They are not open to ideas, differences, perspective. But many people don’t see your business the same way that you do. And that’s a good thing. A great thing! If every employee thought the same way as every …

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Build Anticipation With Your Employees

Would anyone really claim that communication doesn’t matter? I doubt it. But, blundering your communication is just as bad, or worse, than not communicating at all! As a leader, YOU have a responsibility to communicate openly, honestly, and transparently, and carefully consider the words you use. Strong communication planning can decrease the uncertainty, increase buy-in, …

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