Would anyone really claim that communication doesn’t matter? I doubt it.
But, blundering your communication is just as bad, or worse, than not communicating at all!
As a leader, YOU have a responsibility to communicate openly, honestly, and transparently, and carefully consider the words you use.
Strong communication planning can decrease the uncertainty, increase buy-in, reduce resistance, and prevent a crisis if things go wrong.
And, communicating change well is the right thing to do ethically, and it’s the best thing for your organization.
Is your communication plan and strategy setting up your organization for success? Now is the time to make sure it is!